FAQ's for Partner
All important answers at a glance
📌 General information
The Influencer City Guide is an online platform that connects companies with influencers to realise targeted mini-cooperations in an authentic way. Whether you are a restaurant, hotel, museum, theatre or retailer – here you can present your offers and services to a broad, committed influencer community.
📌 Here’s how it works:
🔹 Offer exclusive experiences or offers, e.g. free entry or meal vouchers
🔹 Influencers can apply directly for your offers and send a booking enquiry
🔹 Review the requests and decide which collaborations you would like to accept
🔹 Influencers share their experiences with their community on social media and create posts in accordance with the terms of the offer (e.g. Instagram Story or TikTok Video)
🚀 Your benefits as a company:
✔ Targeted reach through authentic influencer marketing
✔ Increased visibility with a relevant target group
✔ Simple management of collaborations directly via the platform
🎉 With the Influencer City Guide, you can present your company efficiently and authentically with influencers in your region and beyond – a win-win situation for your company!
- ✍️ SIGN UP – To publish your offer on the Influencer City Guide, you must first register as a partner and create a partner account on the platform.
- 🖋️ PROFILE – Update your profile on the platform. We will check and activate your profile within the next 24 hours.
- 📦 PACKAGE – After successful verification, you can book the appropriate package ‘Upgrade now’.
(Non profit package for museums, theatres, state or municipal organisations) - 📌 NEW PLACE – Create one or more offers by creating a ‘New Place’. Add all relevant information such as name, address, description, pictures, opening hours and other details.
- 🌟 PUBLISHING – Once we have verified your listing, it will be published on the platform. Influencers can now find your offer and request a collaboration.
- 🤝 COOPERATION REQUESTS – You can accept or reject the influencers’ requests.
🚀 Our service for an easy start:
To make it as easy as possible for you to get started, we offer you our free service. We take care of everything for you:
- Creating your first placement so that you only have to make minor adjustments.
You don’t have to worry about anything! This way, you can easily review, customise and approve your listings before they go live – and benefit directly from working with influencers.
Then simply send us an e-mail: partner@influencer-city-guide.net.
Get our launch package:
For the first 100 new registrations, we offer you the use of the Influencer City Guide completely free of charge and without any obligations for the first 3 months. Increase your visibility and attract new visitors! We are convinced that our platform is an excellent opportunity for you. Register as a new partner and present your offers on our platform.
Why free of charge?
Our mission is to connect local businesses and influencers to make cities more vibrant and reach a wider audience. We want to encourage creativity and diversity on social media and give businesses the opportunity to benefit from the reach of influencers. By listing companies on our platform free of charge for the first 3 months, we enable you to test our services without obligation and benefit from the advantages. At the same time, we offer influencers a wide range of offers, resulting in a diverse and exciting city experience for all.
Where can I find the Launch package?
Book the free Launch package after your registration.
(Upgrade now: Free > Launch)
Do I have to cancel the Launch package in advance?
NO! The Launch package expires automatically!
Our service after registration:
To make it as easy as possible for you to get started, we offer you our free service. We take care of everything:
- We set up your profile and activate the Launch package.
- We prepare your first placement so that you only have to make minor adjustments.
You don’t have to worry about a thing! This allows you to conveniently review, customise and approve your listings before they go live – and benefit directly from working with influencers.
Then simply send us an e-mail: partner@influencer-city-guide.net.
🏢 Information for Companies
💼 We offer various packages with flexible conditions for our partners.
ℹ️ No additional costs are added to the package prices, regardless of how many booking requests you accept.
You can find an overview of the available packages here.
The Influencer City Guide is the ideal platform for local businesses that want to expand their reach quickly and in a targeted manner through authentic influencer collaborations. Whether catering, sports or retail – the Influencer City Guide offers you the perfect opportunity to present your offers and services to a broad, committed influencer community.
🍽️ Restaurants
🍸 Bars
🏨 Hotels
🛍️ Retail shops
🎬 Cinemas
🏋️♂️ Fitness studios
… and many more local providers!
The following criteria must be met for your company or brand to be listed on the Influencer City Guide:
✅ Appropriate alignment: Your offer should match the values and objectives of the Influencer City Guide in terms of topic and content.
✅ Target group approach: Your services or products should appeal to the interests of our community and offer added value.
✅ Active presence: Your company should already be represented on relevant social media channels so that influencers can link to it and enable successful collaboration.
✅ Engagement & interaction: We favour partners that appeal to an authentic and engaged target group and promote sustainable customer loyalty.
Only companies that fulfil all of these criteria can be accepted as partners. This is how we ensure a high-quality community and successful collaborations with influencers.
As a partner, you have the opportunity to present your offers on the Influencer City Guide and thus collaborate with influencers in a targeted manner. They can take advantage of your offers and report on them in social media. Examples of possible offers:
🍽️ A free dinner in your restaurant / food voucher
🍹 Cocktails in your bar
🏨 A free overnight stay in your hotel
🎬 Free entry to your cinema
🎁 Vouchers for your business
🏋️♂️ Free training in your gym
Your offer can be customised – let your creativity run wild and take the opportunity to make your company authentically visible through influencers!
🏛️ Information for Museums, Theatres,
State or Municipal Organizations
The Influencer City Guide is completely free of charge for museums, theatres and state or municipal organisations!
You can find the ‘Non Profit’ package here.
We are convinced that the cultural and leisure sector deserves special support in the current climate. That’s why we are happy to work with museums, theatres and similar institutions to bring art and culture to a wider audience.
We also want to offer our influencers a diverse range of activities in every city – and museums and theatres are definitely part of this.
1. Free presentation: The use of the Influencer City Guide is free of charge for museums. This means that you can benefit from the advantages of the platform without incurring additional costs.
2. First impression: The museum has the opportunity to present itself as one of the first companies in a new city. This can leave a lasting impression on influencers who use the platform.
3. Increased visibility: As one of the first listed museums in a city, your institution is likely to be discovered more often by influencers looking for cooperation opportunities.
4. Attractiveness for influencers: Early listing signals that the museum is actively interested in collaborations and willing to work with influencers, which can increase its attractiveness for influencers.
5. Competitive advantage: Being one of the first museums in your city to be present on the platform gives you a competitive advantage. You can attract attention before other museums in the region show up.
6. Build partnerships: By having an early presence, museums can also build relationships with influencers who may seek long-term partnerships.
7. Use influencer feedback: Museums can get valuable feedback from influencers to improve their offering and better understand influencer needs.
8. Targeting: You have the possibility to select influencers who appeal to your desired target group. This allows for targeted marketing and attraction of visitors interested in your collection and offer.Together, we’ll create amazing stories.
9. Promote culture: By listing your museum early on the platform, you help to promote culture and art in your city and make it accessible to a wider audience.
10. Visitor growth: Working with influencers can promote visitor growth and open up new target groups, which ultimately leads to an increase in visitor numbers.
As a partner, you can create various offers for influencers, for example
🎟️ Free admission – Grant the influencer free access to your museum or theatre
👨🏫 Exclusive tour – offer a private tour of your exhibitions or backstage area
🎉 Access to events – Invite the influencer to special events, premieres or openings
🎭 Exclusive theatre performance – let the influencer experience an exclusive performance or offer VIP seats at a premiere
The possibilities are endless – there are no limits to your creativity!
📩 Bookings
⏳ Please check and respond to influencer enquiries within 48 hours to ensure a smooth collaboration.
📩 BOOKING CONTACT
The BOOKING CONTACT is ideal for individual offers, such as food vouchers or customised offers. The amount of the voucher or offer can be adjusted depending on the influencer type and number of followers in order to enable targeted and fair cooperation.
The following information is included in your booking field
✔ Opening status
✔ Opening hours
✔ Preview image
✔ Google Maps location
✔ Address
✔ E-mail contact
✔ Social media links
📧 Notification
As soon as an influencer sends an enquiry via the booking contact form, you will receive an email with all the relevant details.
🔗 BOOKING LINK
Here you can enter a link to the booking URL, e.g. to a booking page on your own website.
Booking URL:
✔ Entry of an individual booking link
Booking Site:
✔ Entry page URL or name of your booking page
📧 Notification
The notification is sent via the stored booking URL.
🖼 BANNER LINK
Here you can upload your own banner and link it to a banner URL, e.g. a booking page on your own homepage.
Banner URL:
✔ Upload a customised banner
✔ Link to an external booking page
📧 Notification
The notification is sent via the stored banner URL.
📆 BOOKING FORM
The BOOKING FORM is ideal for fixed offers, such as free admission or a breakfast brunch for 2 people including hot drinks. Here you can offer clearly defined services that the influencer can request directly.
📌 Booking field: 👤 Guest | 📅 Date | ⏰ Time
📖 Booking request: Can be viewed under ‘Bookings’
📧 Notification: The booking enquiry is also sent by e-mail.
1️⃣ Manage booking requests:
Under ‘Bookings’ you can ✅ Approve or ❌ Cancel requests.
2️⃣ View influencer details:
Click on the 👤 Influencer (e.g. IF 6) to get more information about his📱social media channels.
3️⃣ After approval, the reservation request appears under ‘Bookings’.
4️⃣ The influencer sees their booking confirmation as ‘Approved’ under ‘My bookings’ and can show this at the entrance or ticket counter to receive the free offer or ticket.
(Please also include this information in your placement so that the influencer is informed accordingly).
🎨 Content & Marketing
You can repost the influencers’ content on your own social media channels. This offers:
✅ Free, high-quality content
✅ More visibility for your company
✅ Stronger connection to the target group
🚀 Account & Support
We carefully review all registrations to ensure a high quality community. The most important criteria are:
📌 Our requirements:
- Matching focus: Your offer should match the topics and values of the Influencer City Guide.
- Target group approach: Your offers must appeal to the interests of our community.
- Active presence: An established presence on relevant channels is required.
- Engagement: An authentic, engaged target group is crucial for a successful collaboration.
If your account has been rejected, you can re-register at any time once you fulfil these criteria. We look forward to your registration! 😊
There are several possible reasons why your account has been suspended:
📌 Possible reasons for the blocking:
- The conditions offered were not met (e.g. the offer was not provided as described).
- The quality or content of your offers did not meet our standards.
In order to remain active on the platform, these criteria must be strictly adhered to.
⚠️ Important!
Please note the General Terms and Conditions of the platform – they form the basis for a successful collaboration.
💬 Do you have any questions, comments or feedback? Then simply send us an e-mail: partner@influencer-city-guide.net.
💬 Do you have any questions, comments or feedback? Then simply send us an e-mail: partner@influencer-city-guide.net.
📱 Social Media & Guidelines
Instagram
Instagram is a social media platform that allows users to share photos and videos and interact with other users. Instagram has become one of the most popular apps, especially for visual content. Users can enhance their photos and videos with filters and editing tools, create stories, live broadcast and share content in various formats. Instagram promotes the use of hashtags and offers features such as likes, comments and direct messages for communication and interaction.
TikTok
TikTok is a social platform for creating, sharing and discovering short video clips. TikTok has gained a wide user base, especially among younger generations. The platform allows users to create 15- to 60-second videos with music, effects and filters. TikTok stands out for its ease of use and creative expression, and it has promoted trends such as challenges and video virality. Users can upload, comment, share and interact with videos in a variety of ways.
YouTube
YouTube is a popular online platform for uploading, watching and sharing videos. Users can upload videos on a variety of topics, from entertainment to education to news. With billions of users worldwide, YouTube offers a wide range of content, including music videos, vlogs, tutorials and more. It enables interactions through likes, comments and subscriptions.
Facebook
Facebook is a widely used social networking platform that allows users to connect, share content and interact online. Facebook offers features such as creating profiles, adding friends, sharing status updates, photos and videos, commenting and liking posts, and participating in groups and events. The platform has billions of users worldwide and is a place for social communication, information and entertainment.
Pinterest
Pinterest is a visual search engine and social media platform that allows users to discover, collect and share ideas and inspiration in the form of images and graphics. Pinterest works like a virtual pinboard where users can create pins on different topics by uploading images from websites or their own device. These pins are organised into boards representing different interests, projects or collections. Pinterest is particularly popular for DIY projects, recipes, fashion, travel and decorating ideas. Users can get inspired, save content and share it with others.
Twitch
Twitch is an online platform for live streaming of video games and other content. Originally launched for video game broadcasts, Twitch has evolved into a broad community where people can share livestreams of video games, music, talk shows, art and other activities. The platform offers interaction through live chats, allowing viewers to communicate with streamers. Twitch has built a vibrant and engaged user community and is particularly popular with gamers, but also with other creatives and those interested in entertainment.
To ensure a high-quality community, we carefully review all applications based on the following criteria:
📌 Our requirements:
- Contributions: At least 20 high-quality contributions
- Content: Appealing lifestyle topics (e.g. travelling, food, sport) that fit the platform
- Profile status: Public and permanently visible profile
- Follower structure: Target group-relevant, active and engaged community
- Follower quality: Authentic and genuine interaction
Only influencers who fulfil all of the above criteria can be added to our platform. This is how we ensure that the collaboration is valuable and successful for everyone involved.
Note: Individual/different posting guidelines may be defined in the partner offer. These take precedence over the guidelines below.
General guideline
- Please pay attention to whether you want to redeem a feed, story or video offer.
- The partner or the product must be clearly recognisable in the focus of your post.
- The conditions of the partner must always be adhered to and fulfilled 100%.
- Please do not make negative comments about the partner in your post.
- Postings must be in German or English.
- Please mark your postings as advertising.
- No reference to other brands/products may appear in your post.
- Post high quality, appealing pictures.
- Your profile must be permanently public.
- Do not post pictures that you have already posted.
- Upload your post to your partner’s chosen social platform.
Feed guideline
- Your post must go online within 4 days (after redemption) and be online for at least 90 days.
- Your image description (2-3 short sentences) must be clearly related to the partner and/or product.
- Hashtags must be included in the image description (not in the comments).
- Carousel post/Swipe post: Each picture must have a clear and unambiguous reference to the partner/product, especially the first picture!
- Upload the post and thus complete the offer.
Story guideline
- Your story must go online within 4 days (after redemption) and must remain online for 24 hours.
- Your story must be saved in your archive.
- Your story must always be at least 15 seconds long or consist of at least 3 different images/boomerangs (all 3 images must have the # and tags).
- Still images (1x image in the story), which are backed by music, cannot be evaluated regardless of the length.
- Links, hashtags and the location must be clearly visible in the story.
- Your story must be publicly viewable and may not be posted under “Close Friends”.
- Do not repost from friends or other accounts (create your own content, it must be clearly different from your friends’ content).
- Add link sticker with partner domain to story.
- Upload the post and thus complete the offer.
Video guideline
- Your post must go online within 4 days (after redemption) and be online for at least 90 days.
- Your video must always be at least 15 seconds long.
- Your video description (2-3 short sentences) must be clearly related to the partner and/or product.
- Hashtags must be included in the image description (not in the comments).
- Each video must have a clear and unambiguous reference to the partner/product, especially the first picture!
- Upload the Video and thus complete the offer.
