FAQ's for Influencer
All important answers at a glance
📌 General information
The Influencer City Guide is an online platform that offers you as an influencer exciting collaborations with local businesses such as restaurants, hotels, museums, bars and retailers. Here you can enjoy exclusive, free experiences and create high-quality content for your community at the same time.
📌 Here’s how it works:
🔹 Discover exclusive offers in your city
🔹 Apply for an offer of your choice
🔹 After confirmation, you can take advantage of the offer
🔹 Publish your post in accordance with the terms and conditions of the offer
🚀 Your benefits as an influencer:
✔ New collaborations with local companies
✔ More reach through special experiences & recommendations
✔ Easy promotion of offers directly via the platform
🎉 With the Influencer City Guide, you can discover your city in a new way and build valuable partnerships at the same time – a win-win situation for everyone involved!
🆓 Yes, the use of the Influencer City Guide is completely free of charge for influencers!
✅ Requirements & Registrations
To ensure a high-quality community, we carefully review all applications based on the following requirements:
📌 Our requirements:
✅ Contributions: At least 20 high-quality contributions
✅ Content: Lifestyle topics (e.g. travelling, food, sport) that fit the platform
✅ Profile status: Public and permanently visible profile
✅ Follower structure: Target group-relevant, active and engaged community
✅ Follower quality: Authentic and genuine interaction
Only influencers who fulfil all of the above criteria can be added to our platform. This is how we guarantee a valuable and successful collaboration for everyone involved.
Thank you for your understanding! 💡
- ✍️ SIGN UP – To receive an offer on the Influencer City Guide, you must first »Sign Up« (Influencer) and create a Influencer account on the platform.
- 🖋️ PROFILE – Update and verify your »Profile« on the platform.
We will then check and activate your profile within the next 24 hours. - 🤝 COOPERATION – After successful activation, you can view the partner offers and apply directly to the partner for a co-operation.
As a rule, the partner will contact you within 48 hours whether they would like to enter into the cooperation.
🎁 Offers & Bookings
As an influencer, you can receive various offers from our partners, such as
🍽️ A free dinner at a restaurant
🎟️ Free entry to a tourist attraction or museum
🍹 Cocktails in a bar
🏨 A free overnight stay in a hotel
🎬 Free entry to a cinema
🎁 Vouchers for shops
🏋️♂️ Free training at the gym
There are no limits to the creativity of the offers.
Let yourself be surprised by the many possibilities offered by our partners!
1. Discover the city’s offers
- Find exclusive offers from our partners in the Influencer City Guide.
- Use the search function or browse in your neighbourhood.
- Select a suitable offer and read the partner conditions (feed, story or video).
2. Redeem the offer with the partner
- Each offer contains a description for the application.
- Make a booking enquiry with the partner.
- The partner will get in touch with you.
- Wait for confirmation from the partner.
🔹 Booking types:
Some offers require a prior booking. Under the categories ‘Booking Contact’, ‘Booking Link’ or ‘Banner Link’ you will find exclusive offer from museums, restaurants, hotels and clubs as well as larger co-operations.
⏳ Processing time: The partner usually checks your enquiry within
48 hours and informs you by email whether your profile meets the requirements. You will also receive all relevant information for the collaboration.
BOOKING CONTACT
BOOKING LINK
BANNER LINK
MAKE A RESERVATION
Here you will find all offers that you can request directly by specifying the number of people, date and time. These include exclusive deals for sights, museums, restaurants, bars and stores.
🗓️ How the reservation works
- Make a request for your desired offer.
- The partner will check your request within 48 hours.
- You will receive a notification in your account under ‘My Bookings’ as to whether your profile meets the requirements.
- In addition, an e-mail will be sent with the current status of your reservation.
Show your approved booking at the entrance or ticket counter to receive your free offer or free tickets. 🎟️✅
Please understand that our partners sometimes have very specific requirements. Even with a great profile, it can happen that a collaboration does not materialise. Don’t take a rejection personally – neither we nor our partners make decisions lightly.
3. Share your experience on the agreed social media platform!
📌 Important notes:
- You can find the posting guidelines in our FAQs for influencers.
- All hashtags, mentions and location links are listed in the terms and conditions of your offer.
Simply upload your contribution to the agreed social media channel in accordance with the terms and conditions of the offer – and share your experiences with your community! 🚀📲
⏳ The partners endeavour to process your booking request within 48 hours to ensure fast and smooth cooperation.
It can sometimes take a little longer. Therefore, the partners ask for your patience if the processing takes longer than expected.
🚀 Account & Support
To ensure a high-quality community, we carefully review all applications based on the following criteria:
📌 Our requirements:
- Contributions: At least 20 high-quality posts
- Content: Appealing lifestyle topics (e.g. travelling, food, sports) that fit the platform
- Profile status: Public and permanently visible profile
- Follower structure: Target group-relevant, active and engaged community
- Follower quality: Genuine and authentic interactions
Unfortunately, only influencers who fulfil all of the above criteria can be included on our platform. This is how we ensure that both influencers and our partners benefit from a valuable and successful collaboration.
If your account is not currently approved, you can reapply at any time as soon as you fulfil the requirements. We look forward to your application! 😊
There are several possible reasons for blocking your account:
📌 Possible reasons for blocking:
- Your profile no longer meets our criteria.
- Publications were not made within the deadlines.
- Posts did not meet our quality standards.
To remain active on the platform, all of these criteria must be met.
⚠️ Important!
Please note the General Terms and Conditions of the platform – they form the basis for a successful collaboration.
💬 Do you have any questions, comments or feedback? Then simply send us an e-mail: influencer@influencer-city-guide.net.
💬 Do you have any questions, comments or feedback? Then simply send us an e-mail: influencer@influencer-city-guide.net.
⚠️ Important!
Do you have a question about an offer from a partner?
👉 Please contact the respective partner directly.
📱 Social Media & Guidelines
Instagram
Instagram is a social media platform that allows users to share photos and videos and interact with other users. Instagram has become one of the most popular apps, especially for visual content. Users can enhance their photos and videos with filters and editing tools, create stories, live broadcast and share content in various formats. Instagram promotes the use of hashtags and offers features such as likes, comments and direct messages for communication and interaction.
TikTok
TikTok is a social platform for creating, sharing and discovering short video clips. TikTok has gained a wide user base, especially among younger generations. The platform allows users to create 15- to 60-second videos with music, effects and filters. TikTok stands out for its ease of use and creative expression, and it has promoted trends such as challenges and video virality. Users can upload, comment, share and interact with videos in a variety of ways.
Please also insure to follow this guide on how to collaborate with Brands on TikTok: Business & Creator Accounts
YouTube
YouTube is a popular online platform for uploading, watching and sharing videos. Users can upload videos on a variety of topics, from entertainment to education to news. With billions of users worldwide, YouTube offers a wide range of content, including music videos, vlogs, tutorials and more. It enables interactions through likes, comments and subscriptions.
Facebook
Facebook is a widely used social networking platform that allows users to connect, share content and interact online. Facebook offers features such as creating profiles, adding friends, sharing status updates, photos and videos, commenting and liking posts, and participating in groups and events. The platform has billions of users worldwide and is a place for social communication, information and entertainment.
Pinterest
Pinterest is a visual search engine and social media platform that allows users to discover, collect and share ideas and inspiration in the form of images and graphics. Pinterest works like a virtual pinboard where users can create pins on different topics by uploading images from websites or their own device. These pins are organised into boards representing different interests, projects or collections. Pinterest is particularly popular for DIY projects, recipes, fashion, travel and decorating ideas. Users can get inspired, save content and share it with others.
Twitch
Twitch is an online platform for live streaming of video games and other content. Originally launched for video game broadcasts, Twitch has evolved into a broad community where people can share livestreams of video games, music, talk shows, art and other activities. The platform offers interaction through live chats, allowing viewers to communicate with streamers. Twitch has built a vibrant and engaged user community and is particularly popular with gamers, but also with other creatives and those interested in entertainment.
Note: Individual/different posting guidelines may be defined in the partner offer. These take precedence over the guidelines below.
General guideline
- Please pay attention to whether you want to redeem a feed, story or video offer.
- The partner or the product must be clearly recognisable in the focus of your post.
- The conditions of the partner must always be adhered to and fulfilled.
- Please do not make negative comments about the partner in your post.
- Postings must be in German or English.
- Please mark your postings as advertising.
- No reference to other brands/products may appear in your post.
- Post high quality, appealing pictures.
- Your profile must be permanently public.
- Do not post pictures that you have already posted.
- Upload your post to your partner’s chosen social platform.
Feed guideline
- Your post must go online within 4 days (after redemption) and be online for at least 90 days.
- Your image description (2-3 short sentences) must be clearly related to the partner and/or product.
- Hashtags must be included in the image description (not in the comments).
- Carousel post/Swipe post: Each picture must have a clear and unambiguous reference to the partner/product, especially the first picture!
- Upload the post and thus complete the offer.
Story guideline
- Your story must go online within 4 days (after redemption) and must remain online for 24 hours.
- Your story must be saved in your archive.
- Your story must always be at least 15 seconds long or consist of at least 3 different images/boomerangs (all 3 images must have the # and tags).
- Still images (1x image in the story), which are backed by music, cannot be evaluated regardless of the length.
- Links, hashtags and the location must be clearly visible in the story.
- Your story must be publicly viewable and may not be posted under “Close Friends”.
- Do not repost from friends or other accounts (create your own content, it must be clearly different from your friends’ content).
- Add link sticker with partner domain to story.
- Upload the post and thus complete the offer
Video guideline
- Your post must go online within 4 days (after redemption) and be online for at least 90 days.
- Your video must always be at least 15 seconds long.
- Your video description (2-3 short sentences) must be clearly related to the partner and/or product.
- Hashtags must be included in the image description (not in the comments).
- Each video must have a clear and unambiguous reference to the partner/product, especially the first picture!
- Upload the Video and thus complete the offer.
