The Influencer City Guide is an online platform that connects influencers and local businesses such as restaurants, hotels, museums and retailers. The platform enables local businesses to present themselves to a large number of national and international influencers from different industries and age groups.

Mini collaborations can be offered very easily (e.g. free entry and a food voucher worth €20 from you in exchange for image material with a link in 2 Instagram stories by an influencer). You are completely free in the design of your offer. Influencers can apply to you.

Influencers can also use the Influencer City Guide to share their experiences and recommendations for various places in a city and present them to their followers.

The Influencer City Guide facilitates and simplifies coordination and collaboration between influencers and companies and offers a win-win situation for everyone involved.

Influencer City Guide is completely free of charge for Museum, State or Community Organization!

You can find the “Non-profit” package here.

We believe that the cultural and leisure sector deserves our support, especially in this day and age, and we look forward to working with you as a museum to engage a wider audience in arts and culture.

But part of the truth is that we also want to offer our influencers as wide an offer as possible in a city and museums, like yours, are definitely part of that.

1. Free presentation: The use of the Influencer City Guide is free of charge for museums. This means that you can benefit from the advantages of the platform without incurring additional costs.

2. First impression: The museum has the opportunity to present itself as one of the first companies in a new city. This can leave a lasting impression on influencers who use the platform.

3. Increased visibility: As one of the first listed museums in a city, your institution is likely to be discovered more often by influencers looking for cooperation opportunities.

4. Attractiveness for influencers: Early listing signals that the museum is actively interested in collaborations and willing to work with influencers, which can increase its attractiveness for influencers.

5. Competitive advantage: Being one of the first museums in your city to be present on the platform gives you a competitive advantage. You can attract attention before other museums in the region show up.

6. Build partnerships: By having an early presence, museums can also build relationships with influencers who may seek long-term partnerships.

7. Use influencer feedback: Museums can get valuable feedback from influencers to improve their offering and better understand influencer needs.

8. Targeting: You have the possibility to select influencers who appeal to your desired target group. This allows for targeted marketing and attraction of visitors interested in your collection and offer.Together, we’ll create amazing stories.

9. Promote culture: By listing your museum early on the platform, you help to promote culture and art in your city and make it accessible to a wider audience.

10. Visitor growth: Working with influencers can promote visitor growth and open up new target groups, which ultimately leads to an increase in visitor numbers.

Sign up (Partner) and create a partner account on the platform.
We will then verify and activate your profile within the next 24 hours.

As a partner, you create an offer for the influencer e.g.:

• Free entry (Give the Influencer free access to your museum)
• Exclusive guided tour (Offer a private tour of your exhibitions)
• Access to events (Invite the Influencer to special events or openings)

There are no limits to the creativity of your offer.

1. SIGN UP – To list your offer on the Influencer City Guide, you must first
   »Sign Up« (Partner) and create a Partner account on the platform.
   
   
2. PROFILE – Update your »Profile« on the platform.
   We will then check and activate your profile within the next 24 hours.
   
   
3. PACKAGE – After successful verification by us, you can book the
   »Non Profit package«.
   (Non Profit package – For Museum, Theater, State or Community Organization)
   
   
4. NEW PLACE – Now you can enter one or more offers on the platform by creating a »New Place« and adding information such as name, address, description, pictures, opening hours and other details.
   
   
5. PUBLICATION – As soon as we have verified your offer and published it on the platform, influencers can find it and request a collaboration with you.
   You can accept or decline these requests.

Do you have a question, comment or feedback for us? 

Then send us an InApp message or write us an email to 

contact@influencer-city-guide.net.

Important:
You have a question about a Influencer?
Please contact the influencer directly.

Instagram
Instagram is a social media platform that allows users to share photos and videos and interact with other users. Instagram has become one of the most popular apps, especially for visual content. Users can enhance their photos and videos with filters and editing tools, create stories, live broadcast and share content in various formats. Instagram promotes the use of hashtags and offers features such as likes, comments and direct messages for communication and interaction.

TikTok
TikTok is a social platform for creating, sharing and discovering short video clips. TikTok has gained a wide user base, especially among younger generations. The platform allows users to create 15- to 60-second videos with music, effects and filters. TikTok stands out for its ease of use and creative expression, and it has promoted trends such as challenges and video virality. Users can upload, comment, share and interact with videos in a variety of ways.

YouTube
YouTube is a popular online platform for uploading, watching and sharing videos. Users can upload videos on a variety of topics, from entertainment to education to news. With billions of users worldwide, YouTube offers a wide range of content, including music videos, vlogs, tutorials and more. It enables interactions through likes, comments and subscriptions.

Facebook
Facebook is a widely used social networking platform that allows users to connect, share content and interact online. Facebook offers features such as creating profiles, adding friends, sharing status updates, photos and videos, commenting and liking posts, and participating in groups and events. The platform has billions of users worldwide and is a place for social communication, information and entertainment.

Pinterest
Pinterest is a visual search engine and social media platform that allows users to discover, collect and share ideas and inspiration in the form of images and graphics. Pinterest works like a virtual pinboard where users can create pins on different topics by uploading images from websites or their own device. These pins are organised into boards representing different interests, projects or collections. Pinterest is particularly popular for DIY projects, recipes, fashion, travel and decorating ideas. Users can get inspired, save content and share it with others.

Twitch
Twitch is an online platform for live streaming of video games and other content. Originally launched for video game broadcasts, Twitch has evolved into a broad community where people can share livestreams of video games, music, talk shows, art and other activities. The platform offers interaction through live chats, allowing viewers to communicate with streamers. Twitch has built a vibrant and engaged user community and is particularly popular with gamers, but also with other creatives and those interested in entertainment.

Please process the influencer requests within 48 hours.

Booking Contact
Booking field: Opening status, Opening hours, Preview image, Google Maps, Address, E-Mail, Social media.
Notification: By E-Mail



Booking Link
Booking field: A link to the booking URL is inserted here.
For example, to a booking page on your own homepage.
Notification: After setting



Banner Link
Booking field: Here you can upload your own banner, which will be linked to a banner URL. For example, to a booking page on your own homepage.
Notification: After setting



Booking Form
Booking field: Guest, Date, Time.
Notification: Important! Reservation request under “Bookings”
For each reservation request, an additional e-mail is sent.


1. Under “Bookings” (Approve) or (Cancel) the reservation request.

2. Click Influencer (IF 6) to find out more details about their social media channels.

3. If the reservation request has been “Approved”, it appears under “Bookings”.



4. The Influencer will now find their booking confirmation under “My Bookings” as “Approved” and can show it at the ticket office to receive the free tickets.
(Please also write this in your Place so that the Influencer is informed.)

Influencers with a wide range of reach and an above-average engagement rate (= ratio of likes and comments to the number of followers). When applying for Instagram accounts, strict criteria are taken into account such as:

• at least 16 years old
• At least 20 high-quality posts on the social media channel
• appealing lifestyle content
• permanently public profile
• regional follower structure
• corresponding follower quality

These criteria must be met to be approved as an influencer.

Note: Individual/different posting guidelines can be specified in the partner offer.
These have priority.

General guideline

• Please pay attention to whether you want to redeem a feed, story or video offer.
• The partner or the product must be clearly recognisable in the focus of your post.
• The conditions of the partner must always be adhered to and fulfilled 100%.
• Please do not make negative comments about the partner in your post.
• Postings must be in German or English.
• Please mark your postings as advertising.
• No reference to other brands/products may appear in your post.
• Post high quality, appealing pictures.
• Your profile must be permanently public.
• Do not post pictures that you have already posted.
• Upload your post to your partner’s chosen social platform.

Feed guideline

• Your post must go online within 4 days (after redemption) and be online for at least 90 days.
• Your image description (2-3 short sentences) must be clearly related to the partner and/or product.
• Hashtags must be included in the image description (not in the comments).
• Carousel post/Swipe post: Each picture must have a clear and unambiguous reference to the partner/product, especially the first picture!
• Upload the post and thus complete the offer.

Story guideline

• Your story must go online within 4 days (after redemption) and must remain online for 24 hours.
• Your story must be saved in your archive.
• Your story must always be at least 15 seconds long or consist of at least 3 different images/boomerangs (all 3 images must have the # and tags).
• Still images (1x image in the story), which are backed by music, cannot be evaluated regardless of the length.
• Links, hashtags and the location must be clearly visible in the story.
• Your story must be publicly viewable and may not be posted under “Close Friends”.
• Do not repost from friends or other accounts (create your own content, it must be clearly different from your friends’ content).
• Add link sticker with partner domain to story.
• Upload the post and thus complete the offer.

Video guideline

• Your post must go online within 4 days (after redemption) and be online for at least 90 days.
• Your video must always be at least 15 seconds long.
• Your video description (2-3 short sentences) must be clearly related to the partner and/or product.
• Hashtags must be included in the image description (not in the comments).
• Each video must have a clear and unambiguous reference to the partner/product, especially the first picture!
• Upload the Video and thus complete the offer.